One of my favorite classes this semester is Marketing Research. Dr. Robinson is new to NCSU, and she's a great professor! We had 1 exam which was in September (love early exams), and then the bulk of the semester is based on our project. We are basically going through the entire process that a marketing researcher goes through.
We started with describing a problem that a brand is facing, then held a focus group or in depth interviews, and just finished developing a survey. Our project is based around beer preferences and consumption. We just launched our survey two days ago, and are looking to close it in roughly a week to analyze our results. The rest of the semester is learning specifics in SPSS and how to manipulate and analyze results. We finish up on November 29 with our final presentations and report!
