Friday, January 20, 2012

Week 2 Down!

After 2 weeks of class, I can already tell this semester is going to be insanely hectic! Going with the motto Work Hard, Play Hard, we have a lot of fun things planned in between the madness: a long weekend in Miami, Spring Break CRUISE to the Bahamas, a few beach trips and Beach Music Festival just to name a few!

We have 5 pretty intense classes this semester: Management of Technology, Managerial Finance, Marketing, Product & Brand Management and Operations & Supply Chain. It’s similar to first semester in that most of the classes and times are set for us. We do have one elective to start our individual concentrations and since my concentration is Marketing, I picked Product & Brand Management. My ultimate goal is to be a Brand Manager for a luxury or consumer product company, so I’m really excited for this class. We have to build a marketing plan in this class, so I’m excited to start working on that.

So far, Marketing is probably my favorite class. Now I say that before we’ve really had many assignments to turn in, but I’ve really enjoyed the class discussions and material we’ve gone over. I’m actually getting ready to start our first assignment...shows I actually took my own advice to get work done on Fridays!

The big new thing this semester is CASE STUDIES. We have a lot of them. As in roughly 25...mainly in Marketing and Brand Management, so that in itself will keep me super busy. Then there’s Finance. Not my favorite class in undergrad, so I’m hoping this time around it’ll be a little better! So far I really like our professor, and she really seems to want us to learn and understand the material. The basis of our Technology class is a HUGE project where we start with a raw technology and come up with a business plan to develop it into an actual product. Finally we have Supply Chain. I have a feeling I’ll have to work a little harder in this class because I’m way more of a creative person, then analytical/see how something works kinda person. But that’s what business school is about-pushing yourself beyond your comfort zone and broadening your horizons to make yourself more well rounded and successful in the business world!

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