Our MarkStrat simulation ended last week. Each of our 5 teams started out with 2 products in the Sonite market, with the option to go into the new Vodite market. It ended with 13 Sonite products and 5 Vodite products.
Our team decided on a strategy that would benefit us in the last few years. We did a few rounds of R&D on both of our Sonite products because they were pretty bad to start out with. We had a good idea of what our target audience was looking for, however they did change preferences slightly each period. We also made the decision to enter the Vodite market as soon as we could. This was fairly risky because in picking the specs of the product, we had absolutely nothing to go on and it was pretty much just picking numbers out of a hat.
We started out as last in stock price, last in Sonite with only 16% of the market share, and the first couple years in the Vodite market our product was getting crushed by our 1 competitor.
The end was slightly different. We were #1 in stock price by over 750, #1 in Sonite market share at 40% and #2 in Vodite at 46.1% (only #2 by 1%).
We took everyone by surprise because of our presence in the top 3 highest growing areas. They might not have been the biggest the first few years, however they grew at a ridiculous rate in the last few years so our stock price, market share and net contribution numbers soared.
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