I spent the summer interning at Quintiles as a Corporate Digital
Strategy Coordinator. Quintiles is the only fully integrated biopharmaceutical
services company offering clinical, commercial, consulting and capital
solutions worldwide. The Digital Strategy group is a fairly
new group, part of the overall Corporate Communication (CorpComm) department. A
big project going on with Digital Strategy this summer was the re-design of
Quintiles.com, internally known as Q.com.
My boss is the lead on the re-design, and I was her "right hand girl". We had a “core” group of 5 people
including my boss, another Digital Strategy member, another intern, our outside
vendor contact along with myself. We were each assigned sections of the overall
structure to own from start to finish. For each of my sections, I
had to contact the department head and set up initial and follow up meetings to
discuss and finalize content for each section. I worked with the HR department
for the Careers section, CorpComm for News and Our Markets, and Marketing for Therapeutics,
Events and Services. For the Careers section, I also helped to design
specific templates based on the needs of the site and wrote content for certain
pages.
In addition to working on the re-design of Q.com, I was
tasked with the project of putting together the Digital Content & Style
guide. This document would include information on how to write for our site
based on our audience and our overall company strategy. It also included
branding information (typography, color palette, fonts, and restrictions),
template and wireframe examples, interface designs and examples of the live
site. It will be added to the Marketing Brand Guidelines for the company, and
would be a document to distribute to outside vendors who write for our site or
create additional pages for Q.com.
My internship has been extended through December as of
now, because the site has not launched yet. I will help see the site through
launch, and then develop a training guide for Quintiles employees and external
vendors to learn best practices and ways to navigate through the CMS, Ektron.
My team was absolutely amazing from day 1, and I was never treated like a traditional intern. I was treated as part of the team where my suggestions and comments were weighed the same as everyone in the department. It's been a littly busy balancing class and work, but I feel its completely worth the few sacrifices I might make!
No comments:
Post a Comment